Holger is an accomplished leader in defining and executing servitization strategies in the capital equipment industry. He currently oversees several Marketing functions including the business development of Caterpillar's IoT technologies and solutions ranging from JV partner and dealer collaboration to international commercialization.
Starting with the deployment of leasing and rental business models in the late 90's, Holger then furthered his servitization expertise by integrating e-business, CRM and sales channels in the early 2000s. His academic work defined a new B2B services design process - first applied in the 2008 launch of several new aftermarket solutions in the Americas. While working with several large European distributors through the global financial crisis, Holger experienced and addressed the downside risks of un-balanced service portfolios. He now shapes the channel capabilities for brick-and-click ecosystems that combine both real world domain expertise and digital connectivity of customers and assets.